strategic planning, product development and approvals, marketing strategy, trademark protections advice, and quality assurance programs.
licensing extends consumer interaction with brands beyond media through new products from books to digital games. we help our partners successfully license their ip through category planning, partner identification, solicitation and negotiations, strategic alliances, and promotional partnerships.
we help develop new products and improve current products to capitalize on marketing opportunities and address consumer needs from product concept, prototyping, packaging, to the estimating of cost for potential products.
licenses programming to global partners in tv, home video, and digital outlets. as well as manages these platforms in concert with one another as well as with the domestic strategy.
with research as our foundation, we identify what marketing programs are working and which ones need retooling. we then use this information to create comprehensive strategy that align the brand with customer and market needs.
top down and bottom up presentations to new and existing retail partners, retail merchandising, and distribution management.
we help to connect and establish partnerships that achieve mutually beneficial outcomes and are aligned with each organizations goals.
the case examples here illustrate how we help clients sharpen their capabilities, create value, and deliver sustainable advantage.