a fresh set of eyes

Work can be difficult. And while we are certainly thankful to have it, it is not always easy, and there are even times that are not fun. I think we are all quite familiar with that. Spending a lot of time each week trying to stay up on all the various projects we have going is a lot to manage. Work requires a certain amount of commitment and perseverance when we are periodically faced with frustrations and disappointments that inevitably come with managing projects.

The sense of melancholy that such an experience can produce, though, was immediately dispelled this morning. When you are breaking new ground, you sometimes feel as though you're pushing through brick wall, and despite the battles, you must continue to persevere with excitement and anticipation for discovering the right solution. I believe we are on the other side of one of these situations this morning, largely as a result of going back and re-visiting one of our client's trailers. We've seen it before, as we've been working with the brand for a while now. But watching the trailer this morning was different; I was not watching to critique, or to share, or as a part of a meeting. I simply watched out of interest, and I absolutely loved it. It's exciting, well-produced, and it has me thrilled to experience the finished product, apart from any agenda. And that's a special experience to have after spending so much time battling through new territory. It’s always exciting to experience the joys of moving through these issues and of being reminded of the bigger visions for the projects we have the privilege to undertake.

I think that's what keeps us motivated at Brentwood Studios. We work with our clients because we think they are creating products that need to be made. Put simply, we believe in the brands we work with, and we are excited to be a part of the projects. And that makes doing the work all the more meaningful and exciting even throughout the ups and downs.

Industry Change

The kids entertainment space is a fascinating arena. While much of the industry has the same goals and values it always has, much of the mechanics have shifted in recent years. Take, for example, the release and popularity of Sling TV and HBO Now. These platforms are terrific in that they represent new ways of bringing content to customer markets.

The underlying reality and lesson of the rampant success of these streaming services is that people consume in manny different ways in 2015. This similar pattern has expanded into Christian retail as well. No longer do Christian consumers look exclusively to christian media outlets and bookstores, even for their Christian content. While these places are still crucial for business, the diversification of consumption requires that the distribution techniques of kids products also diversify.

One of the questions we are constantly asking ourselves at Brentwood Studios is: What does it look like for us to reach consumers in the channels of consumption they are engaging with? In terms of kids content, what else can we do? Where else can we distribute in order to connect products with consumers? Tools like Right Now Media are starting to pursue these newly emerging streams of distribution, and we anticipate seeing more services like this in the near future. We are looking forward to seeing the ways in which Right Now Media continues to investigate and pave the way for these new streams of distribution. And we are excited about partnering with producers to identify and highlight these newly emerging streams with our clients.

Baseball Season

Baseball season is upon us, friends. Over lunch the other day, we were discussing amongst ourselves, speculating why it is that we all get so excited about baseball season. What is it about this slow, methodical game that still gets us to energized?

And after talking through it, we began to realize that baseball teaches us important things. Even still. The way we seek to work and operate mirrors that of the baseball season. We try to be slow and intentional, operating with a larger vision and plan in all of our small initiatives and moves. We acknowledge that every day counts, even when we are in it for the long stretch. And sometimes your best pitcher's fastball is going to hit a bird that happens to be flying by. There's nothing you can do about that. It happens. But you have to compose yourself and keep playing.

Other sports, like Cricket, take this concept to an even further level.

Although we have affection for Cricket and will work to understand and experience this game more, baseball is still our favorite bat and ball game, and we've realized that we like baseball because it gives us a helpful way of navigating our projects, and regular life for that matter. So we say, Go Sounds.  This is our year…

March Madness and Pizza Wednesday

I am sad to report that all of us at Brentwood Studios did terribly in our March Madness bracket. By any standard understanding of 'success' or 'achievement,' we should not have even crowned a victor. But the rules dictated that someone reign victorious, and he has been chosen, even in the midst of his disgusting, disappointing bracket.

How did Mitt Romney and the twelve year old kid from ESPN's challenge score so highly? What is it that these two forces of nature had that we do not? I can't say. 

The only thing that could bring this group of losers any solace was our longest standing company tradition: pizza wednesday. 

There is a Whole Foods a short walk from where we office, and every Wednesday, we head down as a group to partake. And we feast; we don't look back. Many days during the week we end up working through lunch or splitting ways to take different meetings. But not on Wednesdays. Wednesday is pizza day. Whenever the weather permits, we take our pizza outside and eat from a park bench just outside the office. And for an hour or so at a time, we rest and eat together. We eat, we talk, and we laugh. 

Apart from just allowing us to eat a ton of pizza, Pizza Wednesday has been great for us. This time allows us to catch up with one another, and Bob tends to keep the rest of us rolling in laughter. There is something about being intentional with our time and taking a rest together, doing something fun as a group, that is incredibly enriching. And we've actually discovered that it tends to put the rest of our work into perspective. We are interested in communication, ideas and partnerships, and Pizza Wednesdays has been a hilarious reminder of that. Because at the end of the day, we are in this together, and we ultimately believe that we can benefit from teamwork, especially when building out a march madness bracket.

But for now, I am starting to research teams for next year, and I am have got my money on The University of Phoenix for 2016...

Why We Are Blogging

Isn't it a little late in the game to jump into the blog scene? What could we possibly have to contribute to the wide world of the internet? These are the things we've been asking ourselves lately, and we actually surprised ourselves with the answer, which you can probably conclude by the very fact that you're reading our inaugural post right now.

We have a few different goals for this new (to us) space. We want to create a platform in which we can share insights about the children's entertainment industry. We believe that we have a unique set of insights into this space, and we've been in it long enough to have seen it change through a number of different phases. We want and hope this to be an outlet for our observations and analyses of trends in that industry space.

We also, though, want to have an outlet for fun and funny tidbits or opinions into things. The posts will be occasional, but we are more convinced now than ever that the outside world deserves a peek into the hilarities going on at Brentwood Studios.